Call 027 578 4060
Website pages

Blog Lab writes your web pages too, not just your blog

Posts bring people to your site. The page they land on has to do the rest — and that page is usually the one nobody has touched since launch.

Write a page Why the interview matters
The two options

Most of your pages do not need the full treatment

A contact page does not need a thousand words and a strategy session. Your main service page probably does. Picking the right one per page is most of the skill.

Standard · 0.75 of a credit (about $2.25)

Written from your website

Blog Lab has already read your site, so it knows what you sell, who you sell it to, the words you use and the town you work in. From that it writes 400–800 words of proper on-page copy — prose, no bullet-point brochure, no filler.

It is quick, it is cheap, and it is genuinely better than what is on most small business sites today. What it cannot be is distinctive, because it only knows what your current website already says.

Right for: about pages, contact pages, secondary services, the six pages of a new build that are holding up launch.

Flagship · 1.25 credits (about $3.75)

Written from an interview with you

Ten questions first, then 900–1,800 words built from your answers. It can take a real position, because you gave it something to take a position about. It can answer the worry that stops people ringing, because you told it what that worry is.

Includes 3 revisions: you write what you would change in plain words, the way you would say it to a writer, and it edits the draft rather than starting over.

Right for: your main service or product page, the landing page behind your advertising, the homepage — the pages where the money actually is.

Both work on any page type: homepage, about, service / product, landing page, contact and custom page. Add a finished website page — hero, short answer, cards or rows, and FAQ, styled like this site — for 0.5 extra credit (about $1.50). Credit pricing.

The first choice

New page, improve a live one, or replace it

This is the choice you make before anything else is written. It decides whether we read the current URL, and whether the named work on it stays.

New

Write a new page

From the site study. Use this when the page does not exist yet, or you do not need us to read a live URL.

Improve

Improve a live page

We read that URL and keep named work — case studies, projects, prices — then rewrite the framing around them. Right for a case-studies or portfolio page.

Replace

Replace a live page

Fresh copy for that URL. The old list of work is not kept unless you put it in the brief. Same address, new words.

Improving or replacing a page that already exists is also rewrite website copy — same tool, aimed at a URL you already have.

The finished page

Cards, rows, or a mix — you choose

Tick finished website page and you get a complete HTML file in this style: hero, a 40–60 word short answer, then the work laid out how you want it.

Cards

Side by side

Two cards share the row at 50%. Three sit at 33%. Short case studies look like the work we put on these pages.

Rows

Stacked sections

Full-width headings, one after another. The older brochure layout, if that is what the page needs.

Mix

Full-width cards and rows

Longer sections go full width on their own. You can pin any card to the grid, to full width, or turn it into a left-aligned row in a centred column.

Auckland clinic

Naked Skin

A short card sits beside the others — heading, a few lines, a link.

Wellness studio

Namaste Clinic

Same width as its neighbours. Two cards: 50%. Three: 33%.

Event merch

Zest Promotions

The layout we promote. You can still switch any card to a row after.

0.5 extra credit (about $1.50). You still get the words to paste into a CMS.

Why the interview exists

The reason AI copy usually sounds like nobody wrote it

It is not the writing. It is that the writer was never told anything.

Give any tool nothing but your web address and it has exactly one source: the website you are trying to replace. So it paraphrases. You get back a smoother version of the page you already had, which is why so much AI copy reads like it could belong to any business in the country — it genuinely could, because nothing in it came from yours.

Here is the uncomfortable part. A good copywriter is not better at sentences than a good machine any more. What they have is the half-hour phone call at the start. They ask what you charge. They ask what happens after someone rings. They ask what the cheap operators skip, and they watch you get annoyed answering it — and that annoyance is the best paragraph on the finished page.

None of that is on your website. It is not on your competitors' websites either. It exists only in your head, and no amount of model quality will get it out. So we ask for it.

That is the whole difference between the two options on this page. The flagship setting is not a bigger model or a longer prompt. It is the phone call, written down.

The ten questions

Exactly what it asks you

No mystery and no homework. Most people fill this in from memory in about ten minutes, because it is all things you already say out loud to customers every week.

Needed

What exactly is this page selling?

One service or product, described the way you would say it out loud to a customer.

Needed

Who is it for, and who is it not for?

The "not for" half matters. Turning the wrong people away is what makes a page sound confident.

Needed

What do you do differently from the other options?

Be concrete. "Quality workmanship" is what everyone says; "we measure the room before quoting" is yours.

Optional, but it shows

What happens, step by step, once someone gets in touch?

Knowing what to expect removes most of the hesitation on a service page.

Optional, but it shows

What does it cost, or how is it priced?

A range or a "from" figure is enough. Pages that dodge price entirely convert worse.

Optional, but it shows

What can we point to as proof?

Years in business, accreditations, guarantees, service area, response times, volume of jobs. Only things that are true — nothing here gets invented.

Optional, but it shows

What do people worry about before they commit?

Every unanswered worry is a visitor who leaves to "think about it".

Optional, but it shows

What do people get wrong about this, or what do cheaper operators skip?

This is usually where a page earns its authority — and it is the part a stranger writing your copy could never guess.

Optional, but it shows

What should the reader do next?

One action. Pages with four competing calls to action get none of them.

Optional, but it shows

Anything we must not say or claim?

Claims you cannot back, words you hate, competitors you would rather not name.

Three are required. The other seven are where the page stops sounding like everyone else's.

The same business, both ways

What the interview actually buys you

A heat pump installer in Tauranga. Same website, same tool, same page. The only thing that changed is whether anybody asked them anything.

Standard — from the website alone

Perfectly fine, and forgettable

We install heat pumps throughout Tauranga and the wider Bay of Plenty. Whether you are heating a single living area or a whole home, our experienced team will help you choose the right system for your space and budget, installed to a high standard.

Nothing wrong with it. Nothing in it either. Every installer in the country could run this paragraph unchanged, and a few of them probably are.

Flagship — after the interview

Only this business could say it

Most heat pump quotes we see in Tauranga are for a unit that is too big for the room. It is an easy thing to sell, because a bigger number sounds like the safer bet. What you actually get is a unit that short-cycles, never settles, and costs more to run than the smaller one you should have bought.

So we measure first. Most single-room installs land between $2,800 and $4,200 fitted, and we will often quote you lower than the person before us.

The oversizing argument came from one interview question. The price range came from another. Neither was anywhere on their website — and together they are the reason somebody rings.

Where a person still beats this

We would rather say it here than after you have spent the money. If your business is built on being the definitive authority in a narrow field, the one or two pages that carry that reputation should be written by someone who lives in it. A flagship page will get you a long way — further than most people expect — but it is working from ten answers, not from twenty years of judgement.

And if your website is slow, confusing about what you sell, or missing an obvious way to get in touch, better copy will not rescue it. Fix the structure first. Words go on top of a working page, not instead of one.

Where this genuinely replaces a writer is the long middle: a business that is good at what it does, has plenty to say, and has never had the time or the budget to sit down with a copywriter for an afternoon. That is most businesses, and the interview is that afternoon.

If the page already exists and the job is to replace the words on that URL, that is rewrite website copy — same two settings, aimed at a page you already have.

Try a page See how the whole thing works
Before you start

The questions we get about page copy

Can I start standard and upgrade later?

Yes. Plenty of people run a standard page first to see the quality, then do the interview for the page that matters. They are charged separately — you are not locked into either.

How long does the interview take?

About ten minutes. Three questions are required and seven are optional, though the optional ones are where the page gets its character. You can write in plain speech — it is not a form anyone else reads.

Does it come with FAQ schema?

Flagship pages can close with an FAQ, built only from questions your interview actually answered, and you get the matching structured data to paste into the page head. That is what lets the questions show directly in search results.

What if the draft is wrong?

Send it back. You get 3 revisions on a flagship page, written as notes in your own words. It edits what you mention and leaves the rest alone, so you are not re-reading a whole new page each time.

Can it give me a finished page, not just the copy?

Yes. Tick finished website page when you generate. You still get the words to paste, plus a complete HTML file laid out like these pages — hero, a 40–60 word short answer, cards or rows, and FAQ — for 0.5 extra credit (about $1.50). Download it and put it on any host.

Do I own the copy?

Completely. It is yours to publish, edit, or move somewhere else. Nothing is licensed back to us and nothing on the page points at us.

Can I use it for client sites?

Yes, and a lot of people do — the interview doubles as the content brief you were going to have to run anyway. How designers and agencies use it.

Not sure which one your page needs?

Send us the page you are trying to fix and what it is meant to do. We will tell you honestly whether the standard version would cover it, or whether it is worth the interview.

Get my free site check Call 027 578 4060

Free, no obligation. We reply within one working day, Monday to Friday. Prefer email? hello@bloglab.co.nz

Call 027 578 4060 Free site check