Buy as you go
If you are testing the water
You want to see one post before you decide anything. Buy one for $3, read it, and make up your mind. Nearly everyone should start here, including people who end up on a yearly plan later.
Pricing · New Zealand dollars
What blog writing costs here, with the numbers on the page
You can buy exactly one post for $3 and owe us nothing afterwards. If you get into a rhythm, a plan brings the cost per post down. That is the whole pricing model.
The plans
Start with one post. Move up only when you know you will use it.
We would genuinely rather you bought a single post first. If it does not read like something you would put your name to, a plan is money wasted.
Start here
Casual
Pay only for what you use — blogs or keyword research
$3 a post
Nothing recurring. Buy posts when you want them and stop when you do not.
- $3 NZD per standard blog credit — no yearly lock-in
- Standard high quality blog uses 1 credit each
- Long / high-quality blogs uses 1.5 credits each
- $3 NZD for 3 keyword research credits
- Target a specific page for sharper keywords
- Website topic analysis
- Auto & guided generation + embed/export
- Page click stats by country & city
Easier than a year
Starter 3 months
Same Starter blogs — try a quarter first
$14 a month
$42 billed every 3 months · 6 posts a month · about $2.33 a post
Buying that many one at a time would be $18 a month
- Same 6 standard blogs/month as yearly Starter
- Webpage copy included (1 monthly slot each)
- 10 keyword research credits included
- $42 billed every 3 months — no year lock-in
- Website topic analysis + auto & guided generation
- Hosted embed + HTML/Markdown export
- Usage + page click statistics
Best yearly value
Starter
Steady content for growing sites
$12 a month
$144 billed yearly · 6 posts a month · about $2.00 a post
Buying that many one at a time would be $18 a month
- 6 standard blogs/month — or about 3 long deep-dives
- 10 keyword research credits included
- Website topic analysis
- Auto & guided generation
- Hosted embed + HTML/Markdown export
- Usage + page click statistics
Growth
More volume for active brands
$18 a month
$216 billed yearly · 12 posts a month · about $1.50 a post
Buying that many one at a time would be $36 a month
- 12 standard blogs/month — or about 6 long deep-dives
- 25 keyword research credits included
- Website topic analysis
- Auto & guided generation
- Hosted embed + HTML/Markdown export
- Usage statistics
- Priority generation queue
Pro
High output for content teams
$30 a month
$360 billed yearly · 26 posts a month · about $1.15 a post
Buying that many one at a time would be $78 a month
- 26 standard blogs/month — or about 13 long deep-dives
- 60 keyword research credits included
- Website topic analysis
- Auto & guided generation
- Hosted embed + HTML/Markdown export
- Advanced statistics
- Priority generation queue
All prices are in New Zealand dollars.
Choosing
Which one is actually right for you
Being honest about how often you will really publish saves more money than any discount.
Three months
If you want to build a habit
Six posts a month for a quarter is enough to see whether search traffic starts moving. It is $42 and it does not turn into a year-long commitment when it ends. This is the one most people should take second.
Yearly
If publishing is already part of the plan
You know you are going to keep going, or you are publishing for clients as well as yourself. The yearly plans bring the cost per post right down and include more research runs.
For context
What the alternatives cost in New Zealand
We are not claiming to replace a good copywriter. It is worth knowing the numbers before you decide which problem you are solving.
A freelance copywriter
$250 – $600 a post
Genuinely good, genuinely researched, and genuinely worth it for a page you will keep for years. Twelve of those a year is $3,000 to $7,200 and most small businesses quietly stop after two.
A content agency retainer
$800 – $2,500 a month
You get strategy, writing and reporting. Excellent if you have the budget and the volume to justify it. If you are a two-person trade business, you are paying for a process you will never fully use.
Blog Lab
$3 a post, or $42 a quarter
The research, the writing and the link are handled. You bring the judgement and the twenty minutes to read it before it goes out. That trade is the entire product.
Money questions
The things worth checking before you pay
What exactly is a credit?
One credit is one standard post, roughly 1,400 to 1,800 words. A long post of about 3,000 words uses 1.5. Rewriting an ordinary page such as an about or service page uses 0.75, because it is shorter. A flagship page uses 1.25. A finished website page — the copy laid out as a complete HTML file — adds 0.5.
Do unused posts roll over?
Monthly allowances reset each month, the same way a phone plan does. If you know your publishing is uneven, buying posts as you go usually works out better than a plan you only half use.
Is there GST on top?
Prices shown are what you pay. You get a proper tax invoice for every purchase, downloadable from your account, which your accountant will be happier about than a bank statement line.
How do I cancel?
From your own billing page, in about two clicks. No email, no phone call, no "before you go" offer. Everything you have already published stays yours.
I am already an NZDH client. Is there a discount?
Yes — 20% off with your client code. If you have a website or hosting with NZDH and do not have a code, ask us for one.
Can I use this for client websites?
Yes, and plenty of people do. The yearly plans are priced with that in mind. Here is how it works if you build sites for other people.