Improve
Improve a live page
We read that URL first. Named work stays. The rewrite is the framing around it — the heading, the short answer, why someone should pick you. Right for a case-studies or portfolio page you do not want emptied.
Rewrite website copy
Rewrite the page that has not been touched since launch
Most New Zealand business websites have one or two pages that do the selling, and they still read like the first draft the designer was given. This replaces that copy. It is not a tool that paraphrases a paragraph.
Why “improve this text” does not fix a web page
Text improvers are good at making a sentence tidier. They are no help when the page itself has nothing to say. Smoothing “we provide quality solutions for all your needs” still leaves you with a sentence nobody would ring about. The problem was never the adjectives. The problem was that the page never answered the questions a customer actually has.
A useful rewrite starts further back. What do you sell, to whom, in which town, and what would make someone choose you over the cheaper option? Some of that is already on your website if you look across the whole thing. The rest is in your head — prices, process, what you refuse to do — and it will not appear until someone asks.
That is why this is a page rewrite, not a paragraph polish. You keep the URL. You replace the words. The new copy is written as on-page prose, not a blog post, and not a list of benefits that could sit on any site in the country.
The first choice
Improve the live page, or replace it
Same URL either way. The difference is whether the named work already on that page — case studies, projects, prices — stays in the new draft.
Replace
Replace a live page
Fresh copy for that address. The old list of work is not kept unless you put it in the brief. Use this when the current page is generic, or when you want a clean start on the same URL.
Writing a page that does not exist yet is website page copy — same two settings, without a live URL.
Two ways to rewrite
Most pages need a clean rewrite. A few need an interview.
Same idea as writing a new page. The difference is the job: you already have a URL, and the current copy is the thing being replaced.
Standard · 0.75 of a credit (about $2.25)
Rewritten from the rest of your site
Blog Lab has already read the website, so it knows what you sell and how you talk. You point it at the URL that needs replacing. It writes 400–800 words of proper page copy — prose, no brochure bullets.
It will be clearer than what is there now. It cannot be distinctive, because it only knows what your current site already says. That is still enough for about pages, contact pages and secondary services.
Flagship · 1.5 credits (about $4.50)
Rewritten from an interview with you
Ten questions first, then 900–1,800 words built from your answers. This is the setting for the homepage, the main service page, or the landing page behind your ads — the pages where the money is.
Includes 3 revisions: you write what you would change in plain words, the way you would tell a writer, and it edits the draft rather than starting over. Standard rewrites you edit by hand.
Both settings write home, about, service, landing and contact pages. Add a finished website page — hero, short answer, cards or rows — for 1 extra credit (about $3.00). The full picture on standard and flagship, including the ten questions.
How a rewrite works
Same URL. New words. You stay in control of the paste.
Point it at the page
After it studies your website, you tell it which URL the new copy is for. That is the page you are replacing — not a new one you have to invent.
Read the draft, then send notes
Flagship pages come back with 3 revisions included. Write what is wrong in ordinary sentences. It edits those parts and leaves the rest alone.
Put it on the page you already have
Export HTML or Markdown and paste it over the old copy. The address does not change, so any links and search listings that already point there stay put.
Need a new blog post that sends people to this page once it reads properly? That is the blog post generator.
The finished page
Cards, rows, or a mix — you choose
Tick finished website page and the rewrite still writes the copy. You also get a complete HTML file in this style: hero, a 40–60 word short answer, then the work laid out how you want it.
Cards
Side by side
Two cards share the row at 50%. Three sit at 33%. Short case studies look like the work we put on these pages.
Rows
Stacked sections
Full-width headings, one after another. The older brochure layout, if that is what the page needs.
Mix
Full-width cards and rows
Longer sections go full width on their own. You can pin any card to the grid, to full width, or turn it into a left-aligned row in a centred column.
Auckland clinic
Naked Skin
A short card sits beside the others — heading, a few lines, a link.
Wellness studio
Namaste Clinic
Same width as its neighbours. Two cards: 50%. Three: 33%.
Event merch
Zest Promotions
The layout we promote. You can still switch any card to a row after.
1 extra credit (about $3.00). Paste the words into a site you already have, or download the finished page and host it as-is.
The obvious comparison
A text improver versus a page rewrite
A text improver
Tidier sentences, same empty page
- You paste a paragraph and get a polished version of it
- It cannot add what the page never said
- No interview, no prices, no point of view
- You still have to rebuild the page around the result
- Every page on the site gets the same generic smoothness
Blog Lab
A replacement page you can publish
- Written from the whole site, not one pasted paragraph
- Flagship pages ask the questions a copywriter would
- What you leave blank does not get invented
- HTML ready to drop onto the URL you already have
- Revisions are notes in your own words, not a new prompt
When a rewrite will not help
If the page is slow, the offer is unclear, or there is no obvious way to get in touch, better sentences will not rescue it. Fix the structure first. Words go on top of a working page, not instead of one.
And if the current copy is already specific — real prices, a real process, a real opinion — you may only need a human edit. Do not pay for a rewrite of a page that already does the job.
Where this earns its keep is the long middle: a useful business, a page that has been sitting there since the site launched, and nobody has had an afternoon to sit down and say what the page is actually for. That is most sites.
Before you start
What people ask about rewriting a page
Is this a text improver?
No. A text improver polishes the sentences you paste in. This writes a replacement page from your website — or from an interview — and you put the new copy on the URL you already have.
Do I keep the same web address?
Yes. That is the point. You are not making a new page that has to rank from scratch. You are replacing the words on the page people already land on.
Will it invent things I did not say?
No. On a flagship rewrite, a blank answer does not appear. No invented price, guarantee or “over 20 years”. A standard rewrite only uses what is already on the site.
What if the draft is wrong?
Flagship rewrites include 3 rounds of notes. It edits what you mention and leaves the rest. You can also edit the copy by hand at any time, on either setting, which costs nothing.
Can I start standard and upgrade later?
Yes. Plenty of people run a standard rewrite first to see the quality, then do the interview for the page that actually sells. They are charged separately.
Can the rewrite also style the page?
Yes. The rewrite still writes the copy. Tick finished website page and you also get a complete HTML file laid out like these pages — hero, a 40–60 word short answer, cards or rows, and FAQ — for 1 extra credit (about $3.00). Paste the words into a site you already have, or download the finished page and host it as-is.
I need a blog post, not a page rewrite
Different job. The blog post generator writes the article that brings people to this page once the page is worth landing on.