Most business blogs are written, published, and then forgotten. Blog Lab writes posts with a job: answer a question your customers are actually typing into Google, sound like a person from around here, and send the reader to the page where you make your money.
No subscription needed to start. Nothing to install. See what it costs
Almost every small business in New Zealand has been told to blog. Most try it, get nothing, and quietly stop. That is usually not because the writing was bad — it is because nobody decided what the post was supposed to do.
Problem one
"Five tips for a great website" gets written a hundred times a day and searched for almost never. The posts that earn traffic answer the awkward, specific things people type at 9pm — what it costs, whether it is worth it, which of two options to pick.
Problem two
Someone reads to the bottom, agrees with you, and then leaves, because there is nothing to click. A blog post that does not point at a page where you sell something is a nice thing you did for a stranger.
Problem three
Page views tell you a post exists. They do not tell you whether anybody moved towards buying. Without that, you are guessing about what to write next — so you write more of the same and get more of the same.
You give it your web address once. After that, every post starts from what you actually sell rather than a blank prompt.
Step one
Blog Lab goes through your pages the way a new customer would, and works out what you sell, who you sell it to, and the words you use to describe it. Nothing gets written until it knows that.
See the whole processStep two
You choose one page on your site — a service, a product, a town you want more work in. The research is done for that page, so the post pulls in people who are already close to needing it, not passers-by.
Writing for a town or regionStep three
A full-length post in plain English, structured so search engines and AI assistants can pull a clear answer out of it, with your link already in place. Then it shows you how many people clicked it, and from which city.
Getting it onto your siteIt is not only blog posts. There is a webpage mode for the pages themselves — home, about, service and landing copy — which is the part most people are stuck on. Standard and flagship pages explained.
People looking for a text generator or a text improver usually need one of these three jobs. The names are different because the work is different.
New blog content
Not a blank-box text generator. It reads your site, picks a search worth winning, and writes a full-length post that links back to the page you want people on.
How the generator worksNew page copy
Standard copy from the study of your site, or a flagship page written from a ten question interview — the way a copywriter would start.
Standard and flagship pagesExisting page, poor copy
Not a paragraph paraphraser. A replacement page for the URL that has not been touched since launch, which you paste over the old words.
Rewrite an existing pageYou can, and for a one-off it is fine. The trouble starts when you want to do it every week without it becoming your second job. Here is the difference in plain terms.
Doing it yourself in a chat window
Doing it with Blog Lab
Neither of us is arguing about which one strings a sentence together better. The gap is everything that happens before and after the sentence. The full Blog Lab vs ChatGPT comparison.
We published two articles on the same subject — one written through Blog Lab, one bought the usual way. Both are live on the NZDH website. Open them side by side.
Written with Blog Lab
Bought the usual way
Same brief, same day. One of them is the kind of page that keeps earning visits a year later. Or read a fresh sample post if you would rather see one cold.
A chatbot hands you a draft and walks away. These are the things that changed for real websites once every post had one page to send readers to, and a way of counting whether they went.
Promotional products supplier
3.2×
more clicks through to the product page
Before. The blog was full of catalogue-style posts about branded merchandise in general. People read them, nodded, and left. Nothing pointed at a page where you could actually buy anything.
After. Every post was written for one product category, in the words people type when they are close to ordering, with a link straight to that category page.
It was not prettier writing that fixed it. It was writing that finally pointed at the page we were trying to sell.
Trades and local services
City by city
you can see where the clicks came from
Before. Chatbot drafts pasted into WordPress. No plan for where readers should go next, and no way of telling whether anyone went there.
After. Posts written around the suburb and the job, linked to the right service page, with a report showing which towns clicked.
We could finally see that Cambridge was reading us and Hamilton was not. That told us what to write next.
Websites with several services
No bleed
between one service and the next
Before. One big pile of keywords for the whole site, so a post about one service kept drifting into the language of another and competing with it.
After. Each service gets its own set of topics and its own audience, so two of your pages never end up fighting each other in the same search.
Picking the service now fills in the right words for that service, not the leftovers from the rest of the site.
Blog Lab was built for New Zealand websites, but the reason people use it depends entirely on what they do for a living.
Web designers & agencies
You built them a lovely website and it has not changed since. Blog Lab lets you add monthly content to a retainer without hiring a writer or doing it at 11pm yourself.
For web designers and agenciesWordPress owners
Every WordPress site has a blog section, and most of them have three posts from 2019. Paste posts in as HTML, or add one line of code and let them appear on their own.
For WordPress websitesLocal businesses
Trades, clinics, shops and services who want to turn up when someone in their region searches for the job — written with the towns and the language people actually use.
For local New Zealand businessesThere is nothing to install and no call to book. You can have a post written before your coffee goes cold.
Your web address, your town and your region. That is the whole setup, and you only do it once.
Choose the page you would most like a stranger to end up on. Blog Lab researches around that page.
A full-length post with your link in it. Change anything you want — it is yours to edit before it goes out.
Copy it into your site or let it publish itself, then check who read it and who clicked through.
A single post is $3 and you owe nothing after it. If you settle into a rhythm, a plan works out cheaper per post — but only take one when you know you will use it.
Pay only for what you use — blogs or keyword research
Buy posts as you need them. Nothing recurring, nothing to cancel.
Same Starter blogs — try a quarter first
$42 billed every 3 months · 6 posts a month · $2.33 each
The same number of posts one at a time would be $18 a month
Steady content for growing sites
$144 billed yearly · 6 posts a month · $2.00 each
The same number of posts one at a time would be $18 a month
More volume for active brands
$216 billed yearly · 12 posts a month · $1.50 each
The same number of posts one at a time would be $36 a month
High output for content teams
$360 billed yearly · 26 posts a month · $1.15 each
The same number of posts one at a time would be $78 a month
All prices in New Zealand dollars. See what is in each plan, or ask us which one you would actually need.
A blog writing tool made by NZDH in Hamilton. It reads your website to learn what you sell and how you talk, works out which questions your customers are searching, and writes a full-length post that links back to the page you want people to land on. Posts start at $3. It also writes the pages themselves — home, about, service and landing copy — if that is what you are short of.
ChatGPT starts from nothing every time, so you have to explain your business, choose the topic, pick the keywords, add the links and paste it all in yourself. Blog Lab already knows your site, aims at a page you are trying to sell, writes for your town, puts the link in, and counts who clicked. The writing is the easy part. Blog Lab vs ChatGPT.
A New Zealand copywriter usually charges somewhere between $250 and $600 for a properly researched post. That is fair money for a flagship page, and hard to justify twelve times a year. A Blog Lab post is $3, or $42 for six a month over three months.
That is the bit we work hardest on. Posts are long, written in plain New Zealand English, with an actual opinion and real examples instead of bullet points that could describe anybody. Read one before you spend anything and judge it yourself — that is the fastest way to settle this.
Yes, and with Webflow, Squarespace, Shopify or a hand-built site. Copy the post in as HTML or Markdown, or add one line of code and let posts appear on their own. Here is how that works on WordPress.
No. Buy one post for $3 and stop there if you want. The three month plan is $42 and does not roll into a year. Yearly plans exist because they are cheaper per post, not because we want to lock anyone in.
Search results move slowly. Expect a few months before a post settles into a ranking, and a year of steady publishing before a blog carries real weight. Anybody who promises faster than that is selling you something. What you can see immediately is whether people are reading and clicking.
NZDH Ltd, at 11 Beaufort Place in Hamilton. We build and host websites for New Zealand businesses, and we built this because our own clients kept asking who was going to write their blog. More about us here, or just ring 027 578 4060 and you will get a person.
Send us your web address and a couple of sentences about what you sell. We will have a proper look and write back with which page we would aim at first, what sort of posts we would publish, and whether we think it is worth your money.
If your site has a bigger problem than a missing blog — and plenty do — we will say that instead. It is a more useful reply and it saves us both time.
Every post on our own blog was made with the tool we are selling you. Read a couple and you will know exactly what you are buying.
AI writing tools
What ranks, what gets ignored, and why a draft is not the same as a published post that earns anything.
Read the articleSEO
The difference between a post written to fill a page and one written to catch a search.
Read the articleTraffic
Why clicks to the page you sell from matter more than the number at the top of your analytics.
Read the articleSend us your web address and tell us what you sell. We will write back and tell you honestly whether blogging will help you, which pages we would aim at first, and what it would cost. If the answer is no, we will say so.
We reply within one working day, Monday to Friday. Prefer email? hello@bloglab.co.nz
